My humble opinion:

… create genuine & honest strategies instead of hot air

… ask yourself this: what is the purpose with what you’re doing?

… dare to disagree with your clients when you’re right

… bring the FUN
back to everyday life

… what is not possible in the digital sphere?

… stop making brand promises you can’t keep

… base your content on
user needs, not company wants

… stop expressing your key messages like a corporate robot

… social media means being social more than once a week

… if you need to expain how it works, don’t bother

…if you all work smarter you’ll increase revenue

…ask yourself this: does it add value to the customer?

… if you don’t know the purpose stop what you’re doing

…anyone can see through a cheasy corporate stunt, so drop it

from the blog...